We define a two-sided analog of Erdös measure on the space of two-sided expansions with respect to the powers of the golden ratio, or, equivalently, the Erdös measure on the 2-torus. We construct the transformation (goldenshift) preserving both Erdös and Lebesgue measures on $T^2$ which is the induced automorphism with respect to the ordinary shift (or the corresponding Fibonacci toral automorphism) and proves to be Bernoulli with respect to both measures in question. This provides a direct way to obtain formulas for the entropy dimension of the Erdös measure on the interval, its entropy in the sense of Garsia-Alexander-Zagier and some other results. Besides, we study central measures on the Fibonacci graph, the dynamics of expansions and related questions.